#letsrise – Quick Thoughts on the Toronto Blue Jays and The Hashtag From Hell

I didn’t want to say anything when I first thought this because, like most irrational sports fans and armchair athletes, I am incredibly superstitious and didn’t want to do anything that might jinx my team.  Now that the Jays are solidly in the basement with our Disabled List bearing almost as many impressive names as the current active roster, however, I think it’s safe to assume that we’re well past the jinxing stage and rapidly approaching panic mode. We sit with four wins to thirteen losses for this utterly dismal start to the season. Without Googling, I’m pretty sure it’s not the worst start to a season in the entirety of baseball history, but to steal a sentiment from Pete Campbell on Mad Men when considering how the team I love is doing, I have to think, “Not good, Bob!”

There are a lot of factors at play to blame here, I’m sure. Donaldson started the season at less than 100% and because of that his injury exacerbated itself and now he’s forced to watch from the bench, joined by Tulo, Happ, Sanchez, and I don’t want to take the time to list Pompey and the rest sitting there with them because it’s getting depressing. The team itself is actually playing pretty well for the most part, if not with a little less bluster than expected, and Pillar is a freakin’ superstar so far, but things just aren’t coming together. For me, as what I would consider to be something more than a casual fan but not a statistic spouting fanatic by any means, I don’t see this as a problem with the management or the coaching, and I don’t even blame Jose’s silent bat because I know it’s just a matter of time before that switches back on again (we’ve seen him slump before and everything has turned out fine, so have a little faith, people!).

No, for me, being the kind of fan who runs more on unbridled unreasoned passion and the previously mentioned superstition, I blame that stupid awful and insipid hashtag Jays marketing came up with to represent our season this year:

#letsrise

I had a problem with it from the first second I saw it, for so many reasons that, as I said, I was afraid to talk about for fear of the jinx, but at this point as we’re sweeping the cellar with seemingly few prospects of dropping our brooms and climbing out for at least the next few weeks, so… Yeah.

First of all, the English nerd in me is offended by the lack of an apostrophe. Not to mention that self-same lack of proper punctuation also changes the meaning of the word. They’re trying to say ‘Let us rise’, as in ‘let us rise to the occasion and vanquish our foes’, but instead what they’re saying is ‘lets rise’ as in ‘rent is going up’, so I guess they were really referring to the cost of seats this year?

Second of all, assuming we’re all going to agree to let the grammatical error slip by us and act like it actually does mean ‘let us rise’. It’s still a horribly negative sentiment to start a season with. ‘Let us rise’ presumes we need to lift ourselves up from something. The statement itself, ‘let us rise’, assumes that the top is not where we are or belong. How the hell is that supposed to be inspirational? It’s pretty much saying, “We’re not the best, but hopefully, maybe one day we can be?” I don’t know about you, but that doesn’t make me want to jump up and scream GO JAYS GO at the top of my lungs. It instead leaves me asking, “Go Jays Go?” I mean, if they can’t make it sound like they believe in themselves, how the hell am I supposed to? I’m superstitious, remember?

So yeah, the experts and people who actually know what they’re talking about can blame injuries, slow bats, Gibby, the back-office, or whatever. And they’re probably, like, a million times more right than I am about what’s going on that has led to this painfully slow start.  But, me?  I blame the marketing team and the person who approved #letsrise in the first place.  That hashtag is a curse, and regardless of balls, strikes, swings, hits, homers, injuries or errors, it all comes down to surrounding ourselves with a negative sentiment. Words have meaning, and words have power. That’s why we use them. Words convey what we’re thinking and what we’re feeling, and hashtags are meant to turn that feeling viral, which I guess worked because look where we are.

The bottom.

With no choice left but to rise.